Peter Simons is a past master in the art of packing. Jetting back and forth between Québec and Alberta recently sealed a deal with the West Edmonton Mall, one of the biggest shopping destinations in Western Canada.
Simons makes no secret of the fact that his heart also had a say in choosing Edmonton as the first city to host the brand outside of Québec. “Our partners share our values,” he says. “We see Edmonton as a multicultural, go-getting city, and we firmly believe our concept will be a perfect fit there.” And what exactly is the concept? “To keep on doing what we do best: providing the widest range of clothing and fashion accessories in Canada, from the latest styles to the biggest names.” Something fashionistas from east to west are sure to love.
SIMONS IN FIGURES
Years of existence: 170
Stores: 9 (8 in Québec, 1 in Alberta)